Find where buyers drop off
We trace impressions, clicks, add-to-cart actions, orders and completed purchases. We identify the weakest stages and separate content issues from price, stock, delivery and advertising effects.
05Marketplaces & e-commerce
Every click.
A step towards
a purchase.
Ozon and Wildberries: we analyse the sales funnel, improve product listings and identify what stands between discovery and purchase.
Funnel diagnostics · account audits · listing SEO · content & design
A clear plan, backed by data
You receive a prioritised action plan, findings supported by data, and metrics to evaluate the changes. Start with one listing or expand the work to a product group or account.
Audit the account, not just one listing
We review sales by SKU and category, competitors, ratings, reviews and questions. We examine internal ad spend, advertising cost as a share of revenue, and unit economics where data is available.
Make listings easier to find
We research search queries and competitors, then refine titles, attributes and descriptions. We align the listing with buyer intent and check visibility and conversion before and after changes.
Turn product features into a clear story
We structure the cover image, gallery and copy around buyer questions and reasons to choose your product. We create design briefs and ready-to-publish assets using the materials you provide.
Prioritise changes and measure the effect
We agree on the scope and baseline metrics, then track click-through rate, add-to-cart conversion and downstream sales. We compare equivalent periods and account for promotions, seasonality and availability.
Bring category context to the analysis
Our beauty and cosmetics experience helps us look closely at product positioning, stated benefits, usage and customer concerns. Case studies are available on request; recommendations are tailored to your category.
Let’s discuss your marketplace sales
Send us a product or store link. We’ll help identify a practical starting point: diagnostics, a broader audit or a complete listing redesign.
creametrica@yandex.ruHow we start
Share your store
Send a store or product link and tell us what is happening with sales.
Review the task
A free 30–40 minute expert call helps us review 1–2 listings and define the work.
Agree on the plan
We confirm the scope, price and evaluation metrics before starting.
Want the full picture?
Our detailed Russian landing page is being refined. We also plan an English version. For now, this page covers our services and approach; you can explore the current Russian draft below.
Explore the Russian draft