01Paid search & advertising

Advertising.
Driven
by data.

Yandex Direct and Metrica: from strategy and launch to analytics and ongoing campaign optimisation.

Agency experience · large-scale projects · case studies on request

Strategy & launch

We study your product, audience and business economics, then build keywords, ads and a campaign structure in Yandex Direct.

We configure goals and events in Metrica, analyse the journey from click to enquiry, test hypotheses and adjust budget allocation.

We identify wasted spend across campaign settings, ads and landing pages, with clear recommendations and priorities.

Send us your website and tell us what you want your advertising to achieve. We’ll share relevant cases and our approach.